Avaya simplifies IP telephony deployment
Avaya says that the long awaited explosion in demand for voice over IP networks is just around the corner and is betting that the small business market will move first.
Avaya is betting that the long awaited explosion in demand for voice over IP networks is just around the corner.
The Lucent spin-off says previous sales pitches that told companies to rip out their existing voice and data networks to make room for converged systems were flawed. Its VoIP product set today is geared towards a more orderly migration strategy, even for small and medium businesses.
Avaya’s latest solution, the Alchemy Series version 2.2, aims to bridge the gap between circuit switched only-PBXs and Key Systems with IP-only solutions.
The hybrid solution allows the use of traditional analogue and digital business handsets, along with IP hardphones and softphones all on the same telephone system.
“While other vendors have been talking about IP Telephony, Avaya has been delivering it,” said Robin Hayman, Avaya’s product manager for Global SME Solutions. “The open standards QoS capability has greatly simplified the process of deploying VoIP and IP Telephony solutions. This means that customers can continue to use traditional telephony, while they trial and then deploy IP Telephony. For some companies that will be today, for others it may be more than a year away.”
Christopher Lock, senior analyst Gartner Dataquest, believes IP telephony is poised to take-off. "The market opportunity for converged voice and data products is coming alive with real sales being made in IP Telephony. We can see that there are now real shipments taking place with products such as Avaya's Alchemy taking a lead in some segments of the Western European market. This confirms our earlier forecast, which suggested the adoption of IP telephony would take place first in the small to mid end market place.”