Brokat changes its image as it brings to market a reinforced product portfolio
Brokat changes corporate identity as it positions itself to chase the personal web services market
Brokat has shed its old corporate logo and changed its namely (slightly), as its repositions itself for the emerging ‘user-centric’ services sector. Now renamed Brokat Technologies, the vendor is bringing a broader product portfolio to the region, which leverages on the company’s acquisitions of last year and its history in the banking and finance space.
“In the past IT solutions have been very enterprise-centric,” says Nigel Spear, business manager of Brokat. “But over the last 12 months we’ve put together the products to enable a end user-centric services — customised and directed at an individual,” Spears explained.
Over the course of the last 12 months, Brokat Technologies has acquired a number of companies to deliver its end user Web services vision. As part of its services approach, the vendor has upgraded and renamed its Twister platform, with the application serving capabilities from its earlier Gem Stone takeover. Brokat Server Technology will offer greater Enterprise Javabeans (EJB) and Java development support functionality. “This is the evolution of our Twister platform… which we’re better known for in this region,” adds Spears.
Brokat Technologies is also pushing personalisation and rules-based technologies gained from its acquisition of Blaze. Rules-based technology, contained within Brokat Advisor, defines what services and products a user is entitled to. “The rules technology carries with it the business logic of a users relationship,” says Spears. “The rules define a user’s different products and services.”
The third element to Brokat Technologies’ reinforced product portfolio is Payment Works, a suite of payment services, including a mobile payment gateway. The mobile component is essentially a server-side wallet, which predicts Spears, will usually be held by a telecommunications service provider and assessed via a mobile phone. “The wallet is a central credit repository,” explains Spears. “When you attempt to pay for different services online, you usually have to enter your credit details on numerous different forms. But with this service users just do it once, and then its taken from their central credit repository.”
The mobile wallet service also allows for micro-payments, says Spears. In theory, users will be able to pay vending machines using their mobile phone.
The final component of Brokat’s product strategy leverages on the vendors history as an applications provider in the banking and finance sector. Brokat is going to be pushing its range of retail, corporate, small to medium and brokerage applications. “There are Islamic variants of this these applications on the way soon,” promised Spears.
Reinforcing the additions to its product range, Brokat Technologies is also opening a local office, which is due to begin operations in the coming weeks. The office, situated in Dubai Internet City, will have a staff of ten before the end of the year, says Spears.