Sony Broadcast to host seminars at Channel Forum
Sony will use The Reseller Channel Forum as a platform to reach new and existing resellers.
Sony Broadcast and Professional have underlined their growth and success so far in 2000 by reserving seminar slots in The Reseller Channel Forum this Gitex.
Sony will use the Forum as a platform to reach potential and existing trade partners, especially as the company is to release its VPL-CS1 LCD projector, which it hopes will make Sony the market leader for projectors in the region.
"Sony Broadcast and Professional has reached a stage where it is actively looking to recruit new trade partners, as well as further educate the existing ones," said Lawrence Pek, display marketing manager, Sony Broadcast and Professional, Middle East.
"We intend to do this with a new range of 'Prosumer' LCD projectors, which we know will generate a lot of interest. We intend to target the home theatre and small medium enterprises for their DVD and Presentation applications," he added.