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Xerox launches document solutions centre

Xerox's new Document Technology Centre will offer a complete range of networked digital document solutions, along with consultancy and reproduction facilities.

Xerox Middle East today launches its new document technology centre, a $1.5 million showcase and development centre for document technology.

The document technology centre, located in Dubai, will provide end-users and distributors with sales and systems support, as well as displaying the complete global range of Xerox products.

Jean Gignoux, regional general manager for Xerox Middle East said: “Today, Xerox has decided to invest in the Middle East because the market requires it. We need to support our customers.”

The centre will serve as a regional sales base, with a video link to the UK so that customers can be given demonstrations of products. It will also provide training and business analysis services, so that Xerox can help customers develop solutions, rather than simply selling them a box. Application development will also be done on site, as will font design for Arabic, Urdu and Farsi.

Hani Michel, manager of the centre, said at the launch: “We are aggressively re-inventing ourselves. We don’t want to be a showroom – we want to offer solutions – there are a lot of skills behind this centre. Not only will the new facility help our Xerox specialists devise prescise solutions for the most specialised requirements.”

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