Lebanese e-entrepreneurs under new Cisco spotlight
Cisco Systems Middle East set itself a mandate to boost the attempts of potential Lebanese dot.com entrepreneurs.
Cisco Systems Middle East set itself a mandate late last month to boost the attempts of potential Lebanese dot.com entrepreneurs in bringing their business ideas to life.
The networking giant presented candidates with an interest in capitalising on the new digital economy with hard information, case studies and technology solutions, at the first ever Cisco Expo in the Middle East.
The event took place in Beirut at the end of July.
According to the compnay, Cisco Expo was originally conceived to be a forum that would satisfy the need for a high-level networking technology exhibition in developing markets.
The primary goal of the Cisco Expo is to provide technical skills and information to IT managers and engineers, who are grappling with the challenges of choosing modern networking systems.
“Until now the Levant region has only had generalist computing shows. Cisco Expo will be the first networking and Internet show to be held here. Cisco, together with its partners, has invested in creating a show with the quality of content that will provide Lebanese, Syrian and Jordanian delegates with both business and technical knowledge to drive forward their Internet strategies,” said Rowland Griffiths, regional director of Cisco Systems Middle East.
Cisco Expo had two tracks: a business track focussed on using Internet technology to make money, where TRINEC, PSINet, Libancell and others spoke about re-engineering businesses for the Internet; and a technical track for network engineers covering voice/data networks, call centres, and VPNs.