Bloomberg secures hotel deal
Bloomberg Television is now available in Hayatt International Hotels throughout the Middle East.
Bloomberg Television is now available in Hayatt International Hotels throughout the Middle East. The financial news and business channel will be carried in hotel rooms in such locations as the Hyatt Regency Dubai in UAE, the Hyatt Regency Riyadh and Hyatt Regency in Jeddah. The deal takes Bloomberg’s penetration further into the heart of the Middle East.
"We are delighted to have partnered with Hyatt International Hotels and look forward to working together to provide added value for our viewers and customers alike," said Katherine Oliver, managing director of Bloomberg Television.
"The popularity of Bloomberg Television among international business decision makers and international business travellers is evident. Subsequently we are pleased that this deal will allow us to extend the channel’s reach amongst these influential audiences by making it available at Hyatt Hotels throughout Europe, Middle East and Africa.”
Hyatt International's Director of Communications for the Europe, Africa and Middle East Division was quoted as saying, "Hyatt has always had a strong commitment to business travellers and the deal with Bloomberg will further provide our clients with the information they need to operate wherever they travel.”
Bloomberg Television is available is in over 98 million homes worldwide and in over 160,000 hotel rooms. With 10 channels in seven languages, Bloomberg Television provides 24-hour business news and information covering business, money and economy stories worldwide.
Bloomberg TV launched its first European channel in English in 1995, and now produces television channels in English, French, German, Spanish and Italian from its HQ in London.