Lenovo scores big with NBA deal
Vendor will implement hardware and technology throughout organisation
The National Basketball Association and Lenovo have signed a multi-year global marketing partnership to expand Lenovo’s brand recognition internationally and to enhance the NBA game through the use of new technology and statistics, including the launch of Lenovo Stat.
As a new global marketing partner, Lenovo will be the ‘Official PC Partner of the NBA’ with marketing rights in both the United States and China and the NBA will integrate Lenovo products into all facets of league operations.
“The innovation and reliability of Lenovo computers forms the foundation of this unique global alliance which will integrate Lenovo products across the league and enhance how fans experience the NBA around the world,” said NBA commissioner David Stern.
“Through our shared commitment to social responsibility, we will help make technology accessible to underserved communities through our NBA Cares initiatives.”
Deepak Advani, Lenovo senior vice president and chief marketing officer, added: “Lenovo and the NBA are both focused on performance, excellence and innovation. At the core of this partnership, Lenovo will provide courtside statisticians, referees, coaches and players from across the globe with the best-engineered PCs to help improve the game.”
Advani went on to say: “Beyond technology, both the NBA and Lenovo are dedicated to improving communities worldwide. From expanding opportunities to enhancing the audience experience to improving team performance, Lenovo and the NBA will build the foundation for the next generation of basketball.”
Lenovo and the NBA will unveil the Lenovo Stat to tip off the 2006/07 NBA season. It will showcase the best-engineered combination of teammates on the court for every NBA game and will be available on NBA.com and NBA TV at the end of each game.
The Lenovo Stat will be a plus/minus statistic that will look at the point differential when a player, or combination of players, is in the game.
The statistic will identify the best individual through five player combinations for each game, and over the course of an entire season.
Lenovo will also deploy ThinkPad, ThinkCentre and Lenovo 3000 notebook and desktops courtside in all 30 NBA arenas across the country.