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HP ramps up printer presence

HP has bolstered its enterprise imaging and printing product portfolio and strategy, including plans to increase the size and expertise of its sales force and to provide customers with increased levels of service, information and business insight.

HP additionally announced its largest-ever rollout of multifunction printers, which are aimed at replacing copiers in businesses of all sizes.

The firm is also making new investments in enterprise solutions and services, including the HP Halo Collaboration Studio, which lets customers do business in a life-like, face-to-face environment regardless of the geographic distances separating them from their colleagues.

As part of the announcement, the company unveiled an ink-based printing technology — HP Edgeline — specifically designed to handle the high-volume workloads of businesses.

As part of the ramping of its sales force, HP plans to hire hundreds of highly-skilled sales consultants who will be assigned to the company’s top 2,300 accounts.

These employees will focus on understanding how to apply the information enabled by the imaging and printing devices on the network to build competitive advantage, HP said.

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