Potevio prepares for region launch
Potevio Middle East and North Africa (MENA) is to launch its end-to-end networking, telecommunications and consumer systems in the Middle East.
Potevio MENA, a joint-venture by Potevio — formerly China Putian — a state-owned Chinese vendor, and Saudi investors, has been working towards launching in the Middle East since the two companies signed an agreement last year.
“The Potevio deal goes back to looking for a partner who could offer the products and hardware for the networking and information technology,” said Abdullah Abdulaziz Sulaiman Al Mugairin, chairman of Almugairin International, and a member of the Potevio MENA board.
“In our search we reached Potevio, as China’s companies have started to expand outside the country into the rest of the world,” he added.
The vendor has product lines covering the entire range of service provider and enterprise networking requirements, from routers, switches, fibre optic cables, and wireless systems including GSM and wideband code division multiple access (WCDMA) transceivers.
Potevio is also a major player in the original equipment manufacturer (OEM) space, producing a large proportion of phones for global vendors such as Nokia and SonyEricsson.
“Of every nine phones produced worldwide, three are produced in China; of those three, Potevio produces around 1.2,” said Alie Hussein Saad, CEO of Potevio MENA.
“One of our main focuses is to bring this type of manufacturing operation to the Middle East,” he continued.
“As competition comes to the region, we will be able to offer telcos the capability to produce their own branded handsets, and differentiate themselves from their competitors,” he added.
The vendor will be launching its brand and regional strategy at the upcoming Gitex exhibition, which takes place in Dubai next month.
“We are very optimistic about the participation at the show this year, and the reason behind our plans for a strong presence is due to the company’s size, and expectations for the telecommunication sector in the MENA region; the Gulf area especially is a promising and huge market,” added Al Mugairin.