Joint venture paves way for CEB to target Qatar services market
Jordanian firm prefers the appeal of the emerging Qatar software and solutions sector to more established markets as it announces JV with local IT consulting firm Al-Majaz
Jordanian corporate reseller CEB has sunk its teeth into the emerging Qatar market with the launch of a local operation.
The new firm is the result of a joint venture with Qatari IT consultants Al-Majaz.
Ayman Arafeh, general manager at CEB, claims that Qatar offers more room for growth than a market such as the UAE, which is more saturated in terms of technology providers.
He explained: “We’ve conducted a study of several markets and found Qatar to be one of the most prominent and fastest growing markets as far as IT is concerned.
Therefore, we’ve chosen to start there.
We also plan to expand into other markets, such as Saudi Arabia.
Everybody talks about the UAE, but the UAE is packed now — too many companies are already there so we found Qatar to be a good starting point for our marketing growth strategy.”
CEB Qatar will offer an array of solutions including document and insurance management systems, banking solutions, consultancy services and training on ITIL and Oracle services.
The new company has already completed the early stages of a pilot project to automate some of the Qatar National Bank’s business practices.
The company intends to utilise Al Majaz’s sales and marketing teams whilst CEB will focus on the pre-sales, product management, implementation and technical support.
“We have set out our first business plan and hope to achieve US$1m in the first year of operation,” revealed Arafeh.
“We have already created some good pipelines for some of the products and solutions we are offering.
As time goes by, hopefully this will materialise into real business.”
The launch of CEB Qatar follows plans by holding group Kawar to raise nearly US$30 through a share issue to finance the regional expansion.