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DIData keen on market entrance

Networking reseller weighs up Middle East expansion

Networking services reseller Dimension Data plans to make a decision on whether it should launch a Middle East operation within the next two months.

The 8,600-strong firm has traditionally steered clear of the Middle East, but its involvement in a trio of networking projects within the UAE and Saudi Arabia during the past 18 months has persuaded it to examine the possibility of setting up a base in a location such as Dubai or Abu Dhabi.

Saki Missaikos, executive director for Africa and the Middle East at Dimension Data, revealed: “We realise that there are potential opportunities in the Middle East and in the past six months we’ve been in the exploratory stage of asking if we should enter the market.

At the moment it is really about doing a lot of research and talking to partners, such as Cisco and Microsoft, about the market.”

Missaikos stresses that the South Africa-based firm remains “cautious” about entering new markets, but admits the Middle East harbours some attractive qualities.

“Culturally, Dimension Data has aggressively focused on providing services and that probably represents the biggest opportunity in the market — being able to come in with a very strong services culture.

In the next couple of months we will decide firstly on whether to enter this market, and secondly, how to enter it if so,” he said.

“It’s a detailed process because we need to look at the situation in terms of the growth of the market, and assess the whole political and legal environment in this region.”

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