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US Robotics gains double UAE brief

King of Computers and Q-Line both select firm’s MAXg line for showrooms

NETWORKING AND internet access kit vendor US Robotics (USR) has won contracts from two IT resellers in the UAE who opted to kit out their showrooms with USR’s MAXg wireless product family.

The firms, King of Computers and Q-Line, both said the popularity of USR’s MAXg products was a decisive factor in their choice of supplier.

“USR’s MAXg was a clear choice for us once we decided to go wireless at our Bur Dubai showroom, as it is known to offer distinct advantages over similar products in its category,” King of Computers managing director Sunny Menghani said.

Sunil Lalwani director at QLine added: “USR products have always been immensely popular owing to their availability, range and excellent quality. The MAXg series in particular has been generating tremendous customer response, both in terms of actual demand and product enquiry. By outfitting our showroom with MAXg, we give our customers a chance to see for themselves the excellent connectivity and performance offered by MAXg.”

The USR MAXg wireless product family delivers maximum wireless range while ensuring high security and speed, according to the vendor.

Wireless reception is improved using advanced digital signal processing techniques, which enable users to maintain high-speed connections up to 50% further from an access point, the vendor said.

The firm said the product line is equipped with the latest security measures including Wi-Fi protected access, 802.1x network authentication, wired equivalent privacy (WEP), disable broadcast SSID and MAC address authentication.

“MAXg has redefined the concept of wireless networking, and it comes as no surprise that this state-of-the-art system continues to hold its appeal among a cross-section of users,” commented Sumit Kumar, regional manager, Middle East and North Africa, USR.

“It is a testament to USR’s market reputation and superior product quality that resellers are increasingly choosing to implement our networking solutions despite the presence of our competitors’ products in these showrooms,” he added.

A Platinum Equity firm, USR has operated in the Middle East since 2000. Headquartered in Chicago, USR offers various products including high-speed, broadband modems, wired and wireless networking solutions, and internet security devices.

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