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UAE store settles piracy case

Sun Rose Computer comes to agreement with Microsoft after raid uncovered illegal software.

Microsoft’s ‘name and shame’ policy for treating software piracy in the Middle East continues unabated with Dubai-based PC importer and distributor Sun Rose Computer LLC exposed as the latest firm to be apprehended by the vendor.

Microsoft said it has reached an out-of-court settlement with Sun Rose Computer after authorities seized illegal software from the store following a recent raid in conjunction with the UAE government.

The move comes just a month after Microsoft reached a similar agreement with UAE software reseller Royal Focus Trading, which was also found to be in possession of pirated software after the vendor carried out a raid.

Tolga Altinordu, OEM director at Microsoft Gulf, said that although legal action is a “last resort”, it is a step that the vendor is willing to take to protect its intellectual property rights.

“We are focused on increasing investments in the strategic areas of education and engineering to form a structured effort to curb piracy throughout the region,” he explained. “By using genuine Microsoft Windows Software the end user can have access to the latest features and support system to improve the productivity and expand the capabilities of your PC.

Altinordu added: “On the other hand we believe that settlement agreement goes a long way in making IT vendors more responsible. Microsoft is committed to protecting honest partners from the unfair competition. The retailers signing the agreement play a vital role in educating end users about the importance of using only genuine software products, such as the settlement with Royal Focus and now with Sun Rose.”

Juma Al Leem, director of the censorship department at the Dubai government, stated: “The settlement agreement is a positive contribution to the anti-piracy initiative by Sun Rose, as the company has promised to make sure that no illegal items are in the store. As a result, Sun Rose Computers will now benefit from increased revenues and a reputation based on being a provider of high quality and reliable products.”

Al Leem continued: “The UAE Government strongly encourages more companies to respect this initiative and follow suit. Without the combined efforts of the government, corporate sector and the community as a whole, fighting the menace of piracy will not be easy.”

According to a recent IDC software piracy study, decreasing piracy by 10 percentage points over four years would contribute more than 2.4 million new jobs and add up to US$70 billion in tax revenues to local governments worldwide.

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