Viewsonic targets podium finish as manpower added to Middle East arm
Monitor vendor guns for third place in the Middle East display market as recruitment campaign and imminent channel programme roll-out give it the taste for expansion.
Viewsonic is predicting it will become the Middle East's number three branded display vendor by the end of 2007 as it seeks to build on the 28.6% monitor growth it achieved last year.
The company claims it was the second fastest growing branded display vendor in the Middle East region last year.
Aaron Fright, regional manager of Viewsonic's Middle East and Africa operation, says the company has a number of aces up its sleeve as it looks to strengthen its position.
"Viewsonic's growth over 2006 in the Middle East was very promising, and we intend to continue with this level of growth through continuous reinforcement of our channel programme and partners, and with the introduction of new product ranges to expand our portfolio," he said.
"In part this predicted growth will be driven by the execution of our three-year strategic corporate plan for the region. We're increasing our investment in staffing and resources, and also our focus on the channel to broaden our footprint across the region by improving our delivery and support for channel partners."
In the last month alone, Viewsonic has bought two more employees on board to support Fright and this number is due to rise to seven or eight staff by the end of the second quarter.
The growth in headcount appears closely linked to the company's roll-out of its European ‘GO' partner programme in the Middle East, which Fright confirms will take place over the next three months.
Globally, Viewsonic, which produces display products such as LCD monitors and TVs, commercial display devices, enterprise devices and digital projectors, grew its revenue from US$1.2 billion in 2005 to $1.6 billion last year, with its EMEA arm claiming to have moved from ninth-ranked branded LCD vendor in 2005 to seventh in 2006.