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WD partners lend their ear

Channel partners of Western Digital flock to the UAE to hear the hard drive vendor lay down its plans for growth.

Hard drive vendor Western Digital has rallied its partners following the recent ‘Annual Meet' that it held with distributors and resellers in Ras Al Khaimah, UAE.

PC and components resellers from Pakistan, Turkey, Saudi Arabia, Egypt, Algeria, Tunisia and the UAE attended the event, which gave the vendor's partners an opportunity to talk market trends and learn about Western Digital's Middle East strategy.

The vendor also used the forum to introduce updated versions of some of the products it is planning to launch in the region, such as the My Book World Edition family of shared storage appliances.

Company officials educated resellers on the technical aspects of products which it claims allows consumers and home office workers to securely access their digital content, such as photos, home videos and documents.

"The WD Annual Meet is the perfect setting to meet our channel partners across the region on a one-to-one level, and also provides an opportunity for all the channel partners to know each other and share their experiences," claimed Hafeez Khawaja, senior regional director Middle East, Africa and South Asia at WD.

"It was an initiative by our regional management with an aim to strengthen the long term relations with our partners. Our channel partners can be assured of our total support in strengthening their business through the WD brand name," he added.