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Dell shifts up a gear with services launch

PC vendor to improve its spares availability and offer branded services through new hub.

Computer giant Dell intends to enhance spares availability to its customers by opening a distribution hub in Dubai's Jebel Ali Free Zone.

The hub will be linked to its logistical support network in Europe for the supply of spare parts into the Middle East.

The facility will support base warranty requirements for commercial and consumer product, which Dell reckons is key to the launch of its Dell branded enterprises services, which it is also rolling out.

The vendor claims the services offer a suite of logistical infrastructure support and maintenance services. These services enable the sustaining of high-performance operations through certified support technicians and high service levels.

For its platinum plus and gold service clients, Dell is also providing a four-hour, on-site rapid response time, plus fast resolution for software troubleshooting and hardware support.

"Dell listens to its customers and provides them with products and services that they request and value," claimed Michael Collins, general manager at Dell Middle East. "We are confident that our Middle East customers will be delighted with our new services. They bring Dell's world wide expertise, standardisation and efficiency to the Middle East. Our partners have been part of the planning and are excited by the new opportunities and improved service levels that we as a team will be able to deliver," he added.

Dell claims it will continue to work closely with its partners, Emirates Computers and Key Information Technology, in providing services, but said the firm could now engage more directly with large businesses in the region.

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