Nokia Siemens to premiere WiMax within two years
Nokia Siemens Networks, the joint venture between communication vendors Nokia and Siemens, is entering the market with the high goal of providing true broadband to more customers in the region.
Nokia Siemens Networks, the joint venture between communication vendors Nokia and Siemens, should start WiMax implementations in the region within two years, according to the company's regional head. The company is running trials and pilots in several regional countries.
Jan C Cron, head of Middle East and Africa for Nokia Siemens Networks says, "We cannot disclose the names of the organisations that we are piloting with. We are doing these on our own. Since we have our own WiMax brand and the capability in end-to-end infrastructure, we are not really working with partners." He added that the transformation of these pilots to full implementations will depend on customer willingness.
Cron confirmed that Nokia Siemens is in discussion with Etisalat and Du in the UAE, who are both existing customers, on its WiMax offerings.
Nokia Siemens Networks brings together the communication service provider businesses of both parents and was announced in mid-2006. However, the company started operations on April 1, 2007.
"The Middle East is a huge and exciting market for us with great potential. The region has around 304 million subscribers and this is expected to touch 576 million by 2010. It also presents a huge diversity of usage patterns across countries in penetration levels and Average Revenue Per User (ARPU)," said Simon Beresford-Wylie, the CEO of Nokia Siemens Networks.
The company has five product business units - Radio Access, Broadband Access, Service Core and Applications, IP/Transport and Operations Support Systems. It also addresses a growing demand for services amongst operators through its Services Business Unit.
"Telecom service providers in the region are looking to differentiate themselves and constantly add to what they can provide to end customers and individuals. Globally, while data applications comprise 18% of revenues for operators now, this is expected to touch 30% by 2010. With our expertise we can ensure that true broadband based services can reach more consumers without it feeling clunky between fixed and mobile devices," said Walid Moneimne, chairman, Middle East and Africa for Nokia Siemens Networks.
Nokia Siemens Networks is entering the market with high goals. It has chosen Dubai as the location for its 500-employee regional hub, along with a local presence in 44 other countries. It has additional R&D centres in other Middle East countries.