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Acer makes push on Saudi market

PC vendor Acer is stepping up its assault on Saudi Arabia's SMB sector after signing with Al Jammaz.

PC vendor Acer is stepping up its assault on Saudi Arabia's SMB sector after signing with Al Jammaz.

The addition of distribution partner Al Jammaz to Acer's ranks - alongside other distributors such as BDL - comes at a time when Acer has been building up its internal structure in Saudi Arabia.

Former South Africa-based commercial manager Shashank Sharma was drafted in to replace outgoing Saudi country manager Sunil Nair late last year, while the company has now officially confirmed the appointment of Basem Salaymeh as head of retail channel sales and Karim Hammad to front commercial sales.

Despite the strong unit growth Acer has enjoyed in the Kingdom, Asim Al Jammaz, vice president at Al Jammaz, believes there is still plenty of scope to strengthen both Acer's reputation and also its market position.

"Our technology brands speak for themselves, and we believe that the Acer brand is one which has yet to fully realise its potential here in Saudi Arabia," he said.