Record-breaking crowds, thrilling rugby action, entertainment second to none and an impressive purpose-built venue all ensure that each year the Emirates Airline Dubai Rugby Sevens is an event to remember.

After 38 years at the Al Awir ground, a move to Emirates new, purpose-built venue, The Sevens, on the Al Ain Road in 2008 proved to be a resounding success, with the spirit of the previous venue encapsulated in a bigger and better setting for one of the region's greatest sporting and social events of the year.

The Sevens, which boasts six pitches, sees an average of around 90,000 fans streaming through its gates over the three days of the tournament.

In 2011, 16 of the best international Sevens teams in the world will be back to thrill the crowds as they aim to get the maximum points available in the 2011/2012 HSBC Sevens World Series.

The Dubai Sevens has grown into a magical event that not only attracts fans from around the globe but offers some of the best action - both on and off the pitch - anywhere on the planet. Away from the white-hot atmosphere of the IRB matches, competitions featuring over 170 International Invitation, Gulf, Local Social, Ladies, Veterans, and Youth teams will see all six pitches in almost constant use over three compelling days from December 1-3.

Central to everything will be the main pitch which is transformed into the ultimate sporting arena for the tournament with the free-standing stadium built around a permanent 5,000 seat grandstand set to accommodate the world's most passionate rugby fans. With fans flying in from all corners of the globe for the event, a jam-packed rugby village providing top-notch entertainment and the best Sevens action, you have a fabulous mix of sport and entertainment that will rock Dubai like never before.

And to complete the rugby extravaganza, the hugely popular 'Rugby Rock' concert will be held on both the Friday and Saturday night of the event once the action on Pitch 1 has come to an end.