Kumar selected to run HP’s Middle East PC business

HP Middle East has confirmed that its category boss for consumer and commercial products Anil Kumar will lead its PC division with immediate effect.

Kumar replaces the vendor’s former Personal Systems Group chief Serdar Urcar who recently left the region to head HP’s Turkish operation.

Kumar’s new role will involve managing HP’s desktop PC, notebook, workstation and personal devices business in 11 countries throughout the GCC and Levant.

His initial priorities for the next 12 months include deepening relationships with channel partners as well as strengthening HP’s business in the consumer and corporate sectors.

“This will be achieved through the expansion of our store-in-store initiatives across the region so consumers can profit from more hands-on experience especially on our niche products,” said Kumar. “We will continue to expand our presence in Saudi Arabia, Egypt and Levant and focus on improving the ROI for our customers through virtualisation solutions and green PC initiatives,” he added.Jos Brenkel, VP for PSG at HP Mediterranean, Middle East and Africa, stated: “Anil has been a key member of the Middle East team for the last seven years and is a key contributor to the PSG growth in the region. Over the last seven years, he has successfully managed positions in the sales, channel and category teams and we are pleased to appoint him to take the PSG Middle East to the next stage.”