Dell grabs new Middle East channel boss from HP

Computer giant Dell has announced the appointment of a new regional sales manager for the Middle East.

Nadeem Ahmad, an industry veteran with over 20 years experience, is to take charge of sales for the firm's small and medium enterprise-focused business. Dell says that the new manager will be charged with expanding his business unit to better address the requirements of the customers it serves.

"Ahmad brings with him a wealth of experience in IT and his expertise will add considerable value to our operations and allow us to realise our strategic objectives in this critical sector of the market," proclaimed Dell's Middle East general manager Michael Collins.

According to the vendor, Ahmad's foremost priority will be the establishment of a network of channel partners to deliver the Dell "experience" to customers in the SME segment. With the aid of this channel network Ahmad will be responsible for conceiving and implementing specific programmes that the vendor hopes will answer the ever-changing needs of the SME sector.

Prior to taking up the post at Dell, Ahmad oversaw the work of the channel at competitor HP, where he was reportedly instrumental in building the company's retail, distribution, enterprise and SME channels. The appointment of Ahmad comes barely two weeks after Dell announced that they had successfully secured the business licence needed to move into Saudi Arabia, one of the region's most important markets. At the time of the news of Saudi move, Dell revealed that it would be upping its channel efforts.