Half of Saudi internet users embrace e-commerce

The Arab Advisors Group has released the results of a survey showing that e-commerce has achieved noteworthy popularity in the Kingdom of Saudi Arabia.

The survey showed that 48.36% of internet users in the Kingdom had purchased products online or using their mobile phones in the last twelve months. That represents more than 3.5 million e-commerce customers, or 14.26% of the Kingdom’s total population.

The Arab Advisors Group has estimated that these transactions totalled $3.28 billion, and says the survey yields a confidence level of 99% with a 2% margin of error.

Mr. Jawad Abbassi, Founder and General Manager of Arab Advisors Group said: “Saudi Arabia’s large population, its booming economy and increased Internet adoption, provide an ideal context for a thriving e-commerce scene. Our major survey of Internet users in Saudi Arabia revealed a massive size for B2C e-commerce in the country which presents opportunities for global and regional e-commerce players to tap into this growing market.”