Jacky's Electronics registered 9% growth in sales during this year's DSS.
Published Sunday, 22 July 2012
By Manda Banda
Tablets and smartphones continued to be the most in-demand electronic products during Dubai Summer Surprises (DSS), according to power retailer, Jacky's Electronics.
And Jacky's has also revealed that it has seen a boost in sales for both categories with tablets posting 40% growth while the smartphones grew to 22% compared to last year's DSS. The introduction of the Samsung Galaxy SIII contributed to the sales and huge interest in smartphones while Apple remains the dominant brand in the tablet arena.
"Overall, this year's DSS was a successful event for us as we have registered a modest growth of 9% in sales as compared to last year. While DSS was shorter this year due to the onset of Ramadan, we have achieved our desired results in the said time frame," said Ashish Panjabi, COO of Jacky's Electronics.
"The role of shopping malls and mall-based events has been critical in making DSS a success. DSS has always been more of a family event. The Dubai Events and Promotions Establishment (DEPE) did a fantastic job in terms of promoting a lot of these mall-based events through newspaper advertisements, radio campaigns and even social media," he added.
For this year's DSS, Jacky's Electronics gave away American Tourister travel cases for every purchase of electronic gadgets and home appliances worth AED599 and above. A Nokia Asha Smartphone was also bundled with ever purchase of any notebook or ultrabook powered by Intel ranging from AED2000 and above.