The move will help reinforce the global brand of Dubai, says Bin Humaidan.
Published Monday, 18 June 2012
By Mark Sutton
Dubai eGovernment will soon be able to offer ‘dotDubai' domain names, after successfully applying for control of the top level geographic domain with the Internet Corporation for Assigned Names and Numbers (ICANN).
Dubai eGovernment was awarded rights to the dotDubai domain, after demonstrating its operational, technical and financial capabilities to ICANN. Once procedures have been established, Dubai eGovernment will now be able to register Dubai government entities and businesses, Dubai-registered organizations, non-profit organizations, NGO's and associations registered in Dubai or at any of the Dubai Free Zones, with a domain name ending in .Dubai.
The move was taken by Dubai eGovernment as part of its "ongoing endeavour to promote Dubai through the creation of an online brand identity to reinforce Dubai's position as a leading global hub for business, knowledge-based economy and socio-culture," the department said in a statement.
HE Ahmed Bin Humaidan, Director-General, Dubai eGovernment said: "This step comes in line with the directives of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, for reinforcing Dubai's authentic identity and global position as a leading economic hub. Obtaining dotDubai top level geographic domain will open new windows for those interested in obtaining exclusive information on Dubai and will enable them locally and globally to get fast access to the rich and diverse content of Dubai government and private websites in addition to rich and comprehensive information on all aspects of life in the emirate. It will also familiarize visitors and investors with the facilities and benefits provided by Dubai in preparation for their arrival in Dubai.
Bin Humaidan added: "DeG intends to utilize leading edge modern technology infrastructure coupled with effective and efficient processes in operating the dotDubai top level geographic domain. In addition to our partner at Telecommunications Regulatory Authority (TRA), DeG is in the process of forming strategic partnerships and alliances with local and international bodies to adopt best practices and formulate policies for allocating and administering dotDubai domain names to ensure fair, transparent and equitable operating processes and procedures."