Aptec promotes sustainability in IT distribution

Aptec Holdings to launch environmental strategy as part of CSR plan

Zornitza Hadjitodorova (l) unfurls the Aptec flag in Antarctica.

Zornitza Hadjitodorova (l) unfurls the Aptec flag in Antarctica.

Published Tuesday, 19 April 2011
By Mark Sutton

Aptec Holdings has announced that it is developing a new environmental strategy, to help promote individual and corporate commitment to preserving the environment and more environment-friendly business practices.

The green policy, the first from an IT distributor in the region, will be part of Aptec's corporate social responsibility (CSR) programme, which will be launched later this year.

As the first step in its environment plan, Aptec recently sponsored Zornitza Hadjitodorova, an environmental activist and an official ambassador of the 2041 organisation, on an awareness-raising exhibition to Antarctica.

Hadjitodorova, who works for e-waste management company Enviroserve in the UAE, took part in The Renewable Energy Expedition to Antarctica, where 27 senior business leaders from around the world visited the continent. The expedition, in March this year, was led by the American Council on Renewable Energy, and organized by the 2041 organisation, named for the 1991 global ban on drilling or mining in Antarctica, which expires in 2041.

Dr Ali Baghdadi, CEO of Aptec Holdings, commented: "Many companies recognize the danger of Earth's resource constraints and try to make efforts to move towards a lower climate risk economy. Sustainability issues, such as biodiversity, climate change, and environmental degradation have become central challenges. Aptec wants to spread the awareness among its channel partners with whom it reaches over 30,000 businesses every year."

Aptec's environment programme will include improvements in operations and resource management, to reduce environmental impact, along with awareness programmes for employees and partners.

The company will also promote green IT solutions, including technology to reduce data centre energy consumption, such as more energy-efficient servers and virtualization technology, and more efficient cooling systems.

Baghdadi added: "Information technology has the power to transform how the world approaches environmental challenges. Aptec sees its role as an agent of knowledge and practical ideas that can contribute to a sustainable ecosystem. After all, Aptec stands for Appropriate Technology and was born with this as a main goal."