The need for channel players to meet the changing demands of their vendor partners and at the same time deliver the added value that customers have come to expect has led the regional IT channel to mature at a rapid rate. These developments — and the effort, commitment and innovation behind them — deserve recognition, not just internally by an organisation’s stakeholders, but by the channel population as a whole.

Now in its second year, the 2009 Channel Middle East Awards will do just that by paying tribute to the outstanding achievements of vendors and their channel partners during the past year.

More than 300 senior channel executives attended last year’s gala dinner and awards ceremony, making it a memorable night for the regional channel community and an opportunity to network with partners, associates and colleagues. Once again, the individuals and companies that have made their mark in the IT channel during the past year will get their chance to enjoy their moment in the spotlight and receive the acknowledgement they deserve.

With award categories for vendors, distributors, resellers, solution providers and retailers, the Channel Middle East Awards serve as the ultimate platform for honouring the companies that are top of their class when it comes to channel development and market expansion.