Event Information

Date: Tuesday, 5th May 2015

Venue: Al Murooj Rotana Dubai

“The Channel Middle East Conference is a hugely valuable forum for the channel community in the Middle East.  I found my interactions with the participants of significant value as we seek to build the best channel business in the region.  The content was insightful and the organisation was impeccable.”

John Coulston, Channel Director- Middle East, Dell


2015 Speakers

  • H.E. Justice Shamlan Al Sawalehi, Judge, DIFC Courts
  • David Lewis, Head of Digital- MENA, GfK Retail and Technology Middle East
  • Shailendra Rughwani, President, Dubai Computer Group
  • Mario Veljovic, Vice President Solutions- MENA, Global Distribution
  • Sunil Paul, Co-Founder and CEO, Finesse Technologies
  • Hany Maurice, Regional Channel and Alliance Leader- Middle East, Eaton Corporation
  • Anand Choudha, Managing Director, Spectrami
  • Asem Galal, Co-Founder, Galal and Karawi Consulting
  • Samer Karawi, Co-Founder, Galal and Karawi Consulting
  • Pradeesh VS, General Manager, ESET Middle East
  • Mario Gay, Managing Director, Mindware
  • Asit Ahuja, Chief Executive Officer, Cerebra Middle East

What’s new this year?

Hear from industry leaders on:

  • The implications of the Al Etihad Credit Bureau
  • Dispute resolution through the DIFC Small Claims Tribunal
  • What does a customer want from a channel partner?
  • The emergence of the Omnichannel
  • Selling on value
  • Channel Visionary Series


The Channel 2.0 Conference has established itself as a high-level networking and thought leadership conference to address and tackle the challenges that the regional channel is still faced with as the business outlook continues to improve.

The conference will be a half-day event comprising keynote addresses and panel discussions that will be attended by resellers, system integrators, solution providers, VARs and IT consultants from the UAE channel.

The conference is due on Tuesday, 5th May 2015 at Murooj Rotana, Dubai. The conference aims to highlight successful business strategies and issues around their effective execution to benefit the regional channel.


The Channel 2.0 conference brings together the cream of the region’s IT channel. This invitation-only conference is the biggest event of its kind. and attendance is by invitation only, representing the decision makers across the industry.

As such, it is an ideal place to position your brand, meet potential customers and existing clients. To ensure sponsors get the maximum return from their investment, sponsorship opportunities are limited.

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Shailendra Rughwani

Asem Galal

Samer Karawi

David Lewis

Hany Maurice

H.E. Justice Shamlan Al Sawalehi

Pradeesh VS

Anand Choudha

Advisory Panel

Shailendra Rughwani

Mario Veljovic

Asem Galal

Samer Karawi

David Lewis

Hany Maurice