Event Information

Date: Wednesday, 4th November 2015

Venue: Grosvenor House, Dubai Marina

“It was definitely a wonderful experience for me to be part of the Channel 2.0 Conference to share insights about the challenges faced by the industry today and to discuss effective measures to address them. I believe all of us had some great takeaways and I really look forward to be part of the next conference as well”.

Sunil Paul, Co-Founder and CEO, Finesse Technologies


November 2015 Advisory Panel

  • David Lewis, Head of Digital- MENA, GfK Retail and Technology Middle East
  • Taj ElKhayyat, Regional Vice President, MEA and Turkey, Riverbed Technology
  • Shams Hasan, Enterprise Product Manager- Middle East, Dell
  • Neville Perry, Country Manager- GCC, Genesys
  • Adv. Mahmood Hussain, Founding Partner, Mahmood Hussain Advocates and Legal Consultancy
  • Shailendra Rughwani, President, Dubai Computer Group
  • Mario Veljovic, Vice President Solutions- MENA, Global Distribution
  • Sunil Paul, Co-Founder and CEO, Finesse Technologies
  • Hany Maurice, Regional Channel and Alliance Leader- Middle East, Eaton Corporation
  • Anand Choudha, Managing Director, Spectrami
  • Asem Galal, Co-Founder, Galal and Karawi Consulting
  • Samer Karawi, Co-Founder, Galal and Karawi Consulting
  • Pradeesh VS, General Manager, ESET Middle East
  • Mario Gay, Managing Director, Mindware
  • Mandar Sule, Chief Executive Officer, Recconix
  • Asit Ahuja, Chief Executive Officer, Cerebra Middle East
  • Khalid Laban, Chief Executive Officer, Oxygen Middle East


The Channel 2.0 Conference has established itself as a high-level networking and thought leadership conference to address and tackle the challenges that the regional channel is still faced with as the business outlook continues to improve.

The conference will be a half-day event comprising keynote addresses and panel discussions that will be attended by resellers, system integrators, solution providers, VARs and IT consultants from the UAE channel.

The conference is due on Wednesday, 4th November 2015 at Grosvenor House, Dubai Marina. The conference aims to highlight successful business strategies and issues around their effective execution to benefit the regional channel.


The Channel 2.0 conference brings together the cream of the region’s IT channel. This invitation-only conference is the biggest event of its kind. and attendance is by invitation only, representing the decision makers across the industry.

As such, it is an ideal place to position your brand, meet potential customers and existing clients. To ensure sponsors get the maximum return from their investment, sponsorship opportunities are limited.

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Asit Ahuja

Advisory Panel

Taj El Khayyat

David Lewis

Shams Hasan

Neville Perry