Motorola set for overhaul as company fortunes falter

US handset vendor Motorola will undergo an executive overhaul in the wake of lacklustre profit figures for the last quarter of 2006.

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By  Administrator Published  February 28, 2007

US handset vendor Motorola will undergo an executive overhaul in the wake of lacklustre profit figures for the last quarter of 2006.

The company announced Ron Garriques, Motorola’s executive vice president for its mobile devices division, was leaving to head up the consumer division of IT-powerhouse Dell. The company declined to comment on whether or not his resignation was the result of the company missing previous profit forecasts. A company spokesman said: “All I can tell you is that he resigned and we did not make a counteroffer to retain him.”

Ray Roman, senior VP, global sales, and Terry Vega, senior VP, global devices, will assume responsibility as interim co-heads of the mobile devices division.

Garriques’ exit comes after Motorola’s revenues tumbled in the last two quarters of 2006 as its Krzr range failed to live up to expectations. Despite record unit sales figures of 66 million handsets for Q4 2006 the company slashed its fourth-quarter sales forecasts from US$12.1 billion to US$11.8 billion.

Meanwhile, the firm announced a raft of new product launches in the Middle East to coincide with the 3GSM conference. The rollouts include updates for the handset giant’s Rizr series as well as additions to its smartphone segment.

“We timed our regional introduction of these mobile experiences with the 3GSM world congress to demonstrate how seamless mobility is now a reality with Motorola products,” said Harout Bedrossian, sales director of Motorola Mobile Devices for the MENA.

“In 2007, we’ll be delivering wickedly cool and compelling products demonstrating how on-the-go entertainment and communication is now accessible to everyone in the MENA region,” he added.

Notable highlights include the Moto Q series, a Windows Mobile 6-compatible device equipped with a QWERTY keyboard that uses GSM quad band access.

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