Sultan says Telco is du-ing well

The UAE's second telco du is already on track to meet its targets, says CEO Osman Sultan.

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By  Administrator Published  March 7, 2007

Less than a month into the launch of its operations, the UAE’s second telco du is already on track to meet its targets, CEO Osman Sultan, told IT Weekly this week.

The chief executive said du already has “tens of thousands of people” using its services, with thousands being added “every day”.

At du’s formal launch on February 11, Sultan had warned that many customers would face delays of several weeks to use services, as they would have to wait for courier delivery of their SIM cards.

However, Sultan said rollout of the service had taken less time than anticipated as more people than expected were going to distribution points to sign up for the cards. The UAE operator opened extra capacity centres in Abu Dhabi and Dubai recently to cope with greater than expected demand at its retail outlets.

A few thousand cards still needed to be delivered by courier, a process that should take another three or four days, Sultan claimed.

Sultan declined to say how many of the half a million customers who booked a mobile number with du during its pre-booking campaign have gone on to confirm and pay for its services.

He said the operator would release precise statistics on usage before the end of April, alongside its financial results.

Analysts have said that they expect the UAE’s second operator to struggle to get customers from incumbent Etisalat, but they do anticipate that du will have a 9% share of the UAE market by year-end.

Last week Sultan announced that du is to start offering outsourcing services to regional telcos.

3892 days ago
Connaisance

Here's the true story for the du sims. They do have netwprk problems in places. They send you a message after every call. Some international calls will not go thorugh. BUT thier sim is for free, because the give as much credit as you pay for the sim. They also offer several services. They charge per second, this reduces waste of credit.

3908 days ago
Anonymous

Am a happy subscriber of Du, applied easy, recieved teh Du sim card easily.. 
 
Now imagine the number of users who will abandon Du once they realise that the SMS costs are sooooo high compared to Etisalat. 
 
If Du has to succeed they need to relook into their core strategies. Good Luck to the Du team.

3908 days ago
Alan

After booking a number to replace an Etisalat sim and receiving confirmation, Du-Nothing Du cannot issue the sim because I have to supply a number they issued on booking the replacement sim? This old sim has expired and who keeps reference numbers "are they crazy or criminal?". The Du-Nothing Du Supervisor then advised me to phone ETISALAT to solve the problem? When I called ETISALAT they told me "Yes DU is an ETISALAT owned Company". Also The advise I was given was incorrect. Du want Etisalat to forward my old sim sms to another to receive this coded number? HOW DO I REQUEST THE CODED NUMBER - YES U GUESSED - PHONE USING MY OLD SIM? Der? DU WHAT ARE YOU DU-ING - NOTHING

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