Toshiba takes on HP channel chief

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By  Published  September 29, 2006

Toshiba has snared former HP channel chief Moataz Reda to drive its growth in the Saudi Arabian market.

Toshiba Computer Systems Middle East has appointed Reda as its new country manager in Saudi Arabia.

Based in Riyadh, Reda will be responsible for developing Toshiba's business in the Kingdom and overseeing its expansion plans in this market.

Reda was previously HP’s country channel manager for Saudi Arabia.

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