Cisco overhauls its partner programme

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By  Published  September 29, 2006

Cisco is beefing up its security offerings with an overhaul of its partner programme, designed to benefit those partners who build up their skillsin the sector.

The networking giant this month launched its Master Security Specialisation in the region, a brand that partners can achieve by developing their depth of expertise in security.

Cisco said that channel partners can achieve the Master Security Specialisation for “proven and sophisticated security expertise” in the areas of technology solution integration and lifecycle services.

The specialisation offers further differentiation, growth op- portunities and economic incentives, including Higher Value Incentive Programme rebates as a reward for building sophisticated security capabilities and for being committed to customer success.

Cisco has increasingly targeted the security sector this year. Earlier this month it announced it was strengthening its relationship with Microsoft, with the two firms announcing a series of programmes designed to offer joint security solutions (see IT Weekly 16 - 22 September 2006).

“Network security continues to be a business-critical technology and top-ranked concern of business leaders. As more customers require increasingly sophisticated security solutions, effective architectural design and implementation is paramount for success,” said Samer Alkharrat, general manager, Cisco Systems Gulf.

“We evolved our channel programme so customers can identify the type of channel partner to best meet their needs. Adding a third tier to our specialisation offering allows us to address the full spectrum of customer requirements and creates channel partner opportunities for growth and differentiation, two critical elements of partner profitability,” he said.

The Master Specialisation was created to support the enhanced Channel Partner Programme, launched earlier this year.

The Cisco Channel Partner Programme offers Cisco certifications at the gold, silver and premier levels with Cisco Specialisations representing technology skills depth.

Cisco offers three specialisation levels, allowing its channel partners to develop different business models while addressing the wide range of customer needs.

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