Albatron ups distribution

Motherboard maker Albatron has inked a deal with Al Yousuf in a bid to expand its distribution in the region.

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By  Administrator Published  February 21, 2007

Motherboard maker Albatron has inked a deal with Al Yousuf in a bid to expand its distribution in the region.

Under the agreement, announced last week, Al Yousuf will distribute the Taiwanese vendor’s products to all countries in the Middle East other than Iraq, Iran, Syria and Egypt.k

Albatron has also extended a distribution contract it has with Summit. The local partner already works with Albatron in Syria and will now push the vendor’s line of motherboards in Iraq as well.

“Summit has already been distributing in Syria and it is quite good in developing new markets. It has already started to conquer new markets from Dubai, so we chose to extend our distribution strategy with it. Our brand image is growing and brand recognition is now quite strong in the Middle East so Al Yousuf was interested in working with us and we were very willing to work with such a good company,” said Dottie Chen, sales specialist at Albatron.

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