du sets up youth training initiative

UAE’s new telcom operator creates programme for young people

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By  Published  September 29, 2006

New UAE telecom operator du has launched a graduate training programme aimed at encouraging young UAE nationals to join its organisation.

Called ‘Masar’, which translates as ‘path’ in Arabic, the programme is also intended as an opportunity for young people in the UAE to establish and develop their careers, the company said.

“Masar is an integral part of du’s commitment as a local company to invest in UAE nationals and contribute to the growth of the country. From the start, the provision of creating quality opportunities for qualified young UAE nationals has been a vital element of du’s strategy in line with the vision of UAE’s leadership and the ongoing nationalisation drive,” Fahad Al Hassawi, executive vice president, human resources at du, said.

“Through intensive training modules, the interns will be empowered with industry specific skills that will allow them to compete proficiently with a global workforce,” Al Hassawi went on to say.

Candidates from a variety of backgrounds from high school to post graduate degrees can take part in the programme, according to du. Selection of candidates will be based on an assessment process that identifies candidates’ skills, strengths and potential, the company explained.

This will be followed by interviews and discussions with du line managers.

Successful candidates will take part in a 12 to 18 month training programme, which is organised in two phases. The first phase, which will last between three and six months, will see the trainee work in different departments in du.

During the second and longer stage, trainees will work closely with teams in specific departments to obtain a thorough understanding of the division before assuming functional responsibility. Regular assessments, held on average every 45 days, will take place to ensure the graduates are making progress during the programme, the company said.

du said a key aim of the programme was to help young people in the UAE to develop professional careers as opposed to simply finding jobs.

“We are very proud to be part of a major initiative that translates the vision of our top management to ‘create careers and not just jobs’,” Ali Mohamed Alawadi, national recruitment and development manager for du, commented.

“In our efforts to promote du as the employer of choice, we are confident of attracting top class UAE nationals through [the] programme.”

Listed on the Dubai Financial Market, du is the second telecommunications operator in the UAE. The company is 40% owned by the UAE Federal Government, 20% by Mubadala Development Company, 20% by TECOM investments and 20% by public shareholders.

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