SAP scoops CRM deal in Saudi

Software giant SAP has won a contract, believed to be worth millions of dollars, to roll out its CRM products to Saudi Arabia's economic cities, IT Weekly can reveal.

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By  Administrator Published  February 14, 2007

The vendor is also understood to be close to landing another deal to deploy its ERP solutions to the economic cities, which have been set up to help the Kingdom to attract external investors.

Saudi Arabia's General Investment Authority (SAGIA) is scheduled to go live this week with a system called Asaleeb, Arabic for methods, which is based on SAP's CRM and ERP products.

Khaled Al-Bulaihed, general manager of the IT department at SAGIA, told IT Weekly that the economic cities - the four already launched, plus two others that are scheduled to be announced later this year - would also deploy SAP's CRM software, to make it easier to link the different systems.

This would mean, he said, that potential investors in the Kingdom could be dealt with in a more coordinated fashion. "If an investor comes in and visits an economic city, we will be notified; if anybody wants to schedule a visit, everybody will be notified," he said.

SAGIA is looking to work more closely with the economic cities, Al-Bulaihed said, with the aim of forming an IT "consortium" which could deal as one integrated organisation with suppliers.

Winning the contract with the economic cities is seen as a major coup by SAP Arabia, SAP's regional distributor, following on from the SAGIA win. "SAP technology will enable SAGIA to be an international leader in its sector, and thus be considered by the international community among the most technologically advanced," said Essam Enany, president of SAP Arabia.

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