Avaya outlines plans for regional growth

Telecom equipment maker Avaya is stepping up activity in the Middle East this year, with plans to set up new offices and increase staff.

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By  Administrator Published  February 8, 2007

The company opened an office in Cairo last month and expects to open another three later this year, according to its MENA managing director Nidal Abou-Ltaif.

Abou-Ltaif would not reveal where Avaya planned to open the other three, but did say Qatar, Jeddah and Abu Dhabi were its priorities. However, he also said the company, which has a headquarters in Dubai and an office in Saudi Arabia, was looking at Kuwait and Pakistan.

In addition to the geographic expansion, Abou-Ltaif claimed Avaya would double its 50-plus staff in the Middle East.

On the technology front, the firm is looking to derive more revenue from communications applications, Morag Lucey, Avaya marketing vice president for EMEA, told IT Weekly.

"It is not just about putting a technology platform in place, it is about understanding the business and what we are trying to accomplish," Lucey said.

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