Fujifilm debuts ‘face detection’ technology

A compact, eight-mega pixel digital camera with ‘face detection technology' and a new entry-level model boasting Fujifilm's proprietary Super CCD sensor formed the spearhead of Fujifilm's assault on CES 2007 in Las Vegas last month

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By  Administrator Published  February 1, 2007

A compact, eight-mega pixel digital camera with ‘face detection technology' and a new entry-level model boasting Fujifilm's proprietary Super CCD sensor formed the spearhead of Fujifilm's assault on CES 2007 in Las Vegas last month.

Fujifilm's ‘face detection technology' is a hardware-based system that uses the company's proprietary dedicated LSI chip, which Fujifilm claims can detect up to 10 human faces in a scene in as little as five one-hundredths of a second.

Face detection technology sets the correct focus and exposure automatically, regardless of where subjects are located within the frame. Fujifilm claims the technology also accounts for difficult focusing and lighting conditions, such as off-centre subjects, low-light situations, and even backlit conditions. The technology also works in conjunction with Fujifilm's Dual Shot Mode, which takes two shots in rapid succession, one with flash and one without, allowing the user to choose between the images.

Another useful feature included in the F40fd is Fujifilm's Real Photo technology, which leverages the camera's FinePix Super CCD-HR chip and the RP processor to provide ISO settings of up to 2000, ensuring impressive image quality in low-light conditions.

Also included is the intelligent-Flash system, or ‘i-Flash', which detects subtle lighting differences within a scene, and then varies the flash intensity accordingly.

Meanwhile, the FinePix A800 is the first model in Fujifilm's A-Series line-up to combine an eight-mega pixel Super CCD Sensor and light sensitivities of up to ISO 800 at full resolution.

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