Panasonic adds new ISO control to Lumix digital camera portfolio

Panasonic has introduced the latest additions to its Lumix digital still camera (DSC) range

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By  Administrator Published  February 1, 2007

Panasonic has introduced the latest additions to its Lumix digital still camera (DSC) range.

The company claims the 7.2-megapixel DMC-FX50 and DMC-FX07 DSCs, and the 6-megapixel DMC-FX3, are the industry's first to feature Intelligent ISO Control (IIC), which is designed to counter image blurriness caused by movement of the subject matter.

IIC allows high sensitivity recording at full resolution (800 ISO maximum) using each camera's advanced image processing LSI Venus Engine III. Panasonic claims that when set to the IIC, the Venus Engine III detects the subject's movement and adjusts the ISO setting and shutter speed to best suit the subject movement and the light condition automatically.

The FX3 features a maximum ISO 1600 high sensitivity mode for capturing images of fast-moving objects such as action sequences.

The technology is designed to complement Panasonic's MEGA Optical Image Stabilisation (OIS) technology, which reduces blurry photos caused by unsteady hands, and is also included across the Lumix camera range as a standard feature.

The FX50 and FX07 offer superior lens quality with a 28mm wide angle f/2.8 LEICA DC lens with 3.6x optical zoom (equivalent to 28mm to 102mm on a 35mm film camera), which Panasonic claims enables users to enjoy the benefit of a wide angle lens when shooting indoor group portraits, expansive landscapes, or architectural scenes. The FX3 features an equivalent 35mm lens with 3x optical zoom.

The FX50 features a new 3-inch LCD while the FX07 features a comparatively more compact size with a 2.5-inch LCD.

The FX50 allows dual image playback, enabling the user to see and compare any two images at a given time. It also allows selection of up to nine sequential frames from a captured motion image file to be displayed as thumbnails and saved as still images. The FX3 also boasts a large, crisp 2.5-inch LCD.

The FX50 and FX3 are available in silver or black finishes. The FX07 meanwhile comes in silver, black, blue, or red, each with a specially textured finish. All three models are expected to begin shipping to Middle East markets later this year.

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