EMEA mobile sales to boom

Mobile handset sales in Europe, the Middle East and Africa (EMEA) will increase 12% in 2007 to reach 400 million units, according to market analyst IDC

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By  Administrator Published  February 1, 2007

Mobile handset sales in Europe, the Middle East and Africa (EMEA) will increase 12% in 2007 to reach 400 million units, according to market analyst IDC.

The estimate follows the release of an IDC report, which found that total handset shipments worldwide reached 294 million units in the final quarter of 2006, boosting full-year global sales beyond one billion units for the first time.

IDC predicted that emerging markets in EMEA would fuel the next great boom in demand for mobile handsets, with the region accounting for 475 million unit sales by 2010.

The company claimed that price sensitivity was the primary consideration of vendors looking to do business in the Middle East and Africa, but also stated the countries of the GCC represented lucrative markets for high-end devices.

"A US$5 reduction in retail price, pushing more popular basic models below the US$40 threshold, could produce a substantial boost in overall sales in the poorer countries of the Middle East and Africa," predicted Simon Baker, IDC programme manager, Mobile Devices, CEMA.

"Demand for top-of-the-range models is also strong in the MEA markets, but sales tend to be focused on richer Middle East countries where the handset market is reaching saturation."

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