US Robotics targets region with increased headcount

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By  Published  September 15, 2006

US Robotics plans to boost its headcount in the Middle East after a sparkling first-half sales performance in the region. The networking and internet access kit vendor boosted Middle East revenues 75% year-on-year during the first half of 2006, according to Peter Blampied, the firm’s sales director for Europe, Middle East and Africa (EMEA).

Full year 2006 sales are expected to climb between 50% and 60% from the 2005 figures.

US Robotics declined to divulge its absolute sales figures for the region preferring instead to only provide percentage growth rates.

“We had a review of the Middle East region with our CEO earlier this year and came up with a number of action points that we are now implementing,” said Blampied, during a visit to US Robotics’ regional headquarters in Dubai this month.

“The results in this region have been extremely positive and we are excited about the growth potential that exists in the Middle East market.”

“We want to invest even more in the Middle East market and that covers two main areas: headcount and resources. Increasing both of these will allow us to target more customer segments and more markets. The demand exists and we need to ensure that we build up the sales capacity to take advantage of this,” he continued.

US Robotics hopes to have recruited additional staff before this year’s Gitex. The firm is confident that its strong growth rates will continue, supported by new products launches, a strong channel engagement mo- del and the pursuit of new geographic and vertical markets.

“The ADSL [asymmetric digital subscriber line] and wireless segments are strong growth markets for US Robotics,” Blampied revealed.

“We are now well established in key markets such as the UAE, Kuwait and Saudi Arabia and really want to now expand beyond that. At the same time we have won some key projects in the education and oil and gas verticals and this is another area of opportunity that we now need to focus on,” he explained.

“The customer experience is just as important as the products themselves. In addition to looking at our current routes-to-market, we also need to build new ones and keep improving. We have strong coverage in the retail channel but there is always room to make it even better,” he noted.

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