Tech giants launch server programme

HP and Microsoft have finalised a three-month project that has culminated in the introduction of a regional OEM server channel programme.

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By  Published  January 18, 2007

HP and Microsoft have finalised a three-month project that has culminated in the introduction of a regional OEM server channel programme.

The initiative will allow resellers to source HP hardware that is pre-bundled with Microsoft's server operating systems and licenses.

Local partners were briefed on the programme at Microsoft's Dubai HQ this week as the vendors revealed plans to roll out the scheme across the entire Middle East region.

The move means resellers will be able to order HP server systems installed with a Microsoft operating system, rather than having to purchase the two products separately.

Ryan D'Souza, product manager for industry standard servers at HP Middle East, claimed the programme will provide the channel with increased margins and stronger customer loyalty.

"It gives the channel simplicity in terms of logistics as they are now able to procure all HP servers as well as Microsoft operating systems from their logistics partner," he added.

Tolger Altinordu, OEM director at Microsoft Gulf, said the agreement will provide a "more convenient" way for companies to buy servers, particularly at the small business level where cost remains a key factor.

A number of Microsoft OEM products are included in the HP portfolio, including Microsoft Windows Server 2003 R2 Standard Edition and Small Business Server 2003 R2 Standard.

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