Facebook’s Spark AR now lets anyone build and share effects on Instagram

At this year’s F8, plans to move out of Spark AR’s closed beta on Instagram and give the community of Spark AR creators the power to publish their effects on Instagram were announced.

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Facebook’s Spark AR now lets anyone build and share effects on Instagram
By  Kevin Sebastian Published  August 15, 2019

Facebook’s Spark AR platform is moving out of its Instagram publishing closed beta.

Now anyone can create and publish their own Spark AR effects on Instagram. You can now download Spark AR Studio and get started, or join the Spark AR Community Facebook Group to connect with other creators and see what they are building.

Through photo and video, augmented reality (AR) lets people customize those moments. Facebook’s Spark AR platform already gives people the tools and resources they need.

At this year’s F8, plans to move out of Spark AR’s closed beta on Instagram and give the community of Spark AR creators the power to publish their effects on Instagram were announced.

Now, anyone can create and publish their own Spark AR effects on Instagram. A new Effect Gallery is also being introduced, which includes niche AR effects from up-and-coming artists, making it easier for people to discover unique effects from the creator community.

To discover and try on new effects yourself, simply “Browse Effects” at the end of your effects tray in the Instagram Camera. More than 1 billion people have already used AR effects and filters powered by Spark AR on Facebook, Instagram, Messenger, and Portal.


Instagram Stories is being used by over 500 million users daily.

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