Philips and AOC join hands with Egypt’s East Asia for Computer Systems

Partnership aims to strengthen Philips and AOC market share for display monitors in Egypt

Tags: MonitorPhilips (www.philips.com/global)Philips Consumer Electronics & Middle East & Africa
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Philips and AOC join hands with Egypt’s East Asia for Computer Systems Sameh Gamal, Business Development Manager for MEA at TPV Gulf
By  Kevin Sebastian Published  June 30, 2019

TPV Gulf, the company behind AOC and Philips brand of monitors today announced the appointment of their new authorized distributor, East Asia for Computer Systems to further strengthen its reach on Egyptian markets.

TPV is one of the biggest manufacturer of display solutions in the world, boosting a strong and comprehensive product platform, production strength and world class operations to offer the widest range of monitors to the consumers in the fast growing ICT market in Egypt.

According to the recent announcement by the Egypt's Ministry of Planning, Follow-up and Administrative Reform, "The ICT sector achieved a growth rate of about 16.4%, the highest at the level of the State's sectors, and its contribution to GDP is about 8%, according to the economic performance indicators for the second quarter of the current fiscal year 2018-2019."

Sameh Gamal, Business Development Manager for MEA at TPV Gulf said "The partnership with East Asia for Computer Systems will allow us to leverage the strengths of both the brands to improve our market position and also enables us to focus on expanding market leadership position across industry verticals in Egypt. Backed by the widest product portfolio of display solutions coupled with our channel friendly partner programme we are sure that this partnership will drive the growth for both AOC and Philips to next level."

Commenting on the new partnership, Hany Mahmoud Salim Abed, partner at East Asia for Computer Systems said, "We are confident that with two of the world's leading brands, Philips and AOC in our portfolio, we will be able to provide the widest range of innovative and best value display technology display solutions to our customers spread across the country including Cairo, Alexandria Delta and Upper Egypt."

Expressing similar sentiments the other partner at East Asia for Computer Systems, Ahmed Saeed Gaber Radwan said "With our rich experience, loyal channel and customer case, we are looking to forge an strong partnership that will lead to a sustainable business model for both of us. And, with addition of AOC & Philips to our product portfolio, we are optimistic to increase our sellout opportunities in all the market channels."

Established in the year 2000, East Asia for Computer Systems is one of the leading information technology companies in Egypt with a nationwide network of Channel Partners, Resellers and Independent Retailers.

Over the years the company has grown into a group of companies with presence across several countries. Today, the company boosts wide variety of product portfolio that consists of leading global brands such as HP, Dell, Canon, Acer, Lenovo, Huawei, Samsung, Western Digital, Linksys, TP Link, Viewsonic and many others.

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