Souq becomes Amazon.ae in the UAE

UAE customers who previously shopped on Souq can now shop on Amazon.ae by using the Amazon App or by visiting the Amazon.ae website

Tags: Amazon.com IncorporatedE-commerceSouq.comUnited Arab EmiratesUser Experience (UX)
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Souq becomes Amazon.ae in the UAE
By  Kevin Sebastian Published  May 1, 2019

It's been a long time coming. With several hints and leaks coming out that Amazon was indeed taking over Souq since the acquisition, it's finally happened. As of this morning, Amazon and Souq today announced the launch of Amazon.ae in the UAE.


Amazon.ae features over 30 million products from local and international businesses, including products previously available on Souq and five million products from Amazon US. Amazon say that customers shopping on Amazon.ae will enjoy the same commitment to great prices as on Souq, and the fast and reliable delivery that has given Amazon the reputation it enjoys globally.


“Today marks a proud day for Souq and Amazon, a day that we have been working towards since the two companies came together in 2017,” said Ronaldo Mouchawar, Cofounder of Souq, Vice President of Amazon MENA.  “Amazon.ae brings together Souq’s local know-how and Amazon’s global expertise, something we believe will be of significant benefit to UAE customers. Our combined team in the region has grown to over 3,600 employees, and each and every one of us is thrilled to invite UAE customers to join us on this journey, where we will continue to grow our product range, ensure great prices, and provide a convenient and safe shopping experience.”


Customers can shop on Amazon.ae by using the Amazon App or by visiting the new website. Completely localized for, shoppers can search for their products and pay in AED using local and international credit cards or cash on delivery (COD). For the first time, Arabic has been introduced as a choice of language to both the mobile app and the website.


Customers shopping on Amazon.ae will continue to enjoy free next day delivery on orders above AED 100 as well as paid same day delivery to select areas in the UAE.


The thousands of businesses who were selling on Souq are now selling on Amazon.ae. UAE businesses of all sizes can sell their products on Amazon.ae, with access to easy listing tools, safe payment processing, promotional features to help them get discovered by customers, and simplified logistics solutions with Fulfillment by Amazon (FBA).


All entrepreneurs, regardless of their experience or business know-how, have access to the Amazon resources, products and tools that they need to grow a business.


Mustafa Abbas, an Emirati entrepreneur, has been selling high-end consumer electronics products on SOUQ since 2018. “Selling on Souq has been very fruitful, as it has allowed us to grow our online business meaningfully and reach new customers without increasing fixed costs. It was a rewarding experience working with Souq, especially with all the benefits we received as sellers, and we look forward to continuing the collaboration with Amazon.ae to grow the business even further."


Mustafa Abbas, an Emirati entrepreneur, has been selling high-end consumer electronics products on SOUQ since 2018. “Selling on Souq has been very fruitful, as it has allowed us to grow our online business meaningfully and reach new customers without increasing fixed costs. It was a rewarding experience working with Souq, especially with all the benefits we received as sellers, and we look forward to continuing the collaboration with Amazon.ae to grow the business even further.”


Ronaldo Mouchawar added: “We are delighted to welcome UAE customers to Amazon.ae. Today is day one, and we will keep innovating in ways that are meaningful to customers, continuously striving to meet their wonderfully high expectations.”



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