Ford integrates Anghami in its entertainment systems

Ford SYNC3 owners now get access to Anghami for on-the-go music streaming

Tags: Anghami (www.anghami.com)Smart carsStreamingUnited Arab Emirates
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Ford integrates Anghami in its entertainment systems
By  Kevin Sebastian Published  April 25, 2019

Ford has announced that Anghami users around the Middle East can now stream their favourite music on the go via Ford SYNC 3 AppLink.

With more than 70 million registered users with access to more than 30 million songs, Anghami is definitely expanding its horizons. The announcement means that Apple iPhone and Android users will be able to control Anghami from the big screen in their car via AppLink and enjoy their favourite streaming music on the go.

"We know that people want a seamless integration between the technology on their phone, and their car - and we've been working with Anghami to bring the service to Ford owners," said Ziad Chaaban, Electrical and Electronic Systems Engineer, Ford Middle East. "With the SYNC 3 AppLink platform, drivers can access their favourite apps safely while keeping their eyes on the road and their hands on the wheel."

"We're excited to be welcoming our very first Arabic language app to AppLink. Adding services from partners like Anghami really shows the power and potential of AppLink in enhancing the customer experience - often, months after purchase." Chaaban added.

Anghami is configured with additional features that are exclusive to Ford's SYNC 3 AppLink, giving users faster access to trending content, like the ability to stream the International top charts and local top chart.

Ford SYNC AppLink enables drivers to use supported smartphone apps on their vehicle's integrated touchscreen; with advanced voice and steering wheel controls. AppLink is powered by SmartDeviceLink (SDL) an open source software solution promoted by a number of auto makers. SDL provides a common interface between apps and vehicles.

"We're extremely excited about the prospect of bringing Anghami to Ford drivers," said Anghami spokesperson Choucri Khairallah, Vice President of Business Development. "The success of the platform since our launch in 2012 has been incredible - and the opportunity to work with a progressive, customer oriented company like Ford, has been tremendous. We're looking forward to seeing how Ford owners across the region adopt and use the service."

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