Apple announces new TV and games services

Apple TV+ and Apple Arcade set for launch in the autumn

Tags: Apple IncorporatedEntertainment
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Apple announces new TV and games services Apple TV+ and Apple Arcade set for launch in the autumn.
By  Mark Sutton Published  March 26, 2019

Apple has announced a new TV streaming service, Apple TV+.

The service, which will launch in the autumn, will include new content and programmes.

Apple says it has signed up a number of big names to its new channel, including Oprah Winfrey, Steven Spielberg, Jennifer Aniston, Reese Witherspoon, Octavia Spencer, J.J. Abrams, Jason Momoa, M. Night Shyamalan, Jon M. Chu and more.

The company also announced that it will update its Apple TV app, which allows users to access content on iPhone, iPad, Apple TV, Mac, smart TVs and streaming devices, through a single app.

The update, which is due from May, will enable subscribers to access Apple TV channels and to purchase or rent content from the iTunes Store.

"We're honoured that the absolute best lineup of storytellers in the world - both in front of and behind the camera - are coming to Apple TV+," said Eddy Cue, Apple's senior vice president of Internet Software and Services. "We're thrilled to give viewers a sneak peek of Apple TV+ and cannot wait for them to tune in starting this fall. Apple TV+ will be home to some of the highest quality original storytelling that TV and movie lovers have seen yet."

Apple also announced Apple Arcade, a game subscription service that will feature over 100 new and exclusive games.

The new service will be distinguished from existing game apps available on the App Store by offering better quality content, without ads, ad tracking or additional purchases.

Games will be available to play through a subscription to Apple Arcade, which will give players the opportunity to try any game in the service without risk. Since every game includes access to the full experience, including all game features, content and future updates, no additional purchases will be required.

Content will be exclusive to Apple platforms, and Apple says it will also contribute to the development costs and work with game studios on the content.

The service will launch in the autumn in 159 countries.

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