Black Friday and Cyber Monday dominated by mobile sales

Akamai traffic figures show majority of online sales shopping traffic was on my mobile devices

Tags: Akamai (
  • E-Mail
Black Friday and Cyber Monday dominated by mobile sales This year was the first time that online shopping for both Black Friday and Cyber Monday was mainly done on mobile devices.
By  Mark Sutton Published  December 11, 2018

This year's Black Friday and Cyber Monday online sales saw a significant shift to mobile e-commerce, according to figures from Akamai.

Based on session traffic monitored by Akamai, mobile devices accounted for 57.5% of online shopping traffic on Black Friday (23rd November), and 50% on Cyber Monday (26th November), marking an increase of 12% and 17% from 2017.

At the same time, desktop's share of online shopping declined on both days, with desktop accounting for 36% on Black Friday and 43% on Cyber Monday.

This year was the first that mobile devices had a greater share of online shopping than desktop devices on Cyber Monday, Akamai noted.

The company also noted that iOS devices netted a much bigger share of total online shopping traffic than Android devices, with iOS accounting for 42.4% against 21.7% for Android on Black Friday, despite Android's overall market share being four times that of Android. On Cyber Monday, both mobile OS platforms were lower, as a result of mobile being a smaller portion of the devices in use, because more people are back at work on Monday, rather than on holiday surfing mobile devices on the couch, Akamai suggested.

Akamai also noted that hackers attempted to take advantage of Black Friday - Akamai measured 33 million credential abuse/stuffing attacks on the day.

Add a Comment

Your display name This field is mandatory

Your e-mail address This field is mandatory (Your e-mail address won't be published)

Security code