Agility to invest $100m in consumer and business logistics platform will offer range of logistics services to consumers, SMBs and e-commerce merchants

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Agility to invest $100m in consumer and business logistics platform aims to makes logistics convenient, jargon-free, trackable, accountable and accessible, says Al-Saleh.
By  Mark Sutton Published  December 10, 2018

Logistics company Agility, has said it will spend $100 million to launch a new digital logistics platform for businesses and consumers in the Arabian Gulf.

The platform will provide a range of services for freight, e-commerce and deliveries, and is intended to make logistics simpler to access for all. will offer e-commerce services including integrated freight, fulfilment, delivery and returns solutions across the Arabian Gulf, with plans to extend into the EU and Africa in future. The service is intended for cross-border retailers based in the US, EU and Asia, as well as regional merchants based in the Middle East. The e-commerce offerings will include APIs and web interfaces to make it easy for merchants to integrate Shipa services with the websites and apps.

For consumers and businesses, the Shipa Delivery service will offer on-demand same-day, next-day or cross-border delivery across the Arabian Gulf, with services available by mobile or that can be directly integrated into business customers' systems.

The Shipa Freight service allows small businesses to get instant and transparent freight quotes, and to book, pay and track ocean and air shipments around the world on any digital or mobile device. It is the industry's first and most advanced fully integrated online freight service, and is available in 100+countries.

" makes life easier through technology, whether you are a small business running your supply chain with a few clicks, or a consumer getting your shopping delivered with a few taps on your phone," Agility Chairwoman Henadi Al-Saleh said. " makes logistics convenient, jargon-free, trackable, accountable and accessible.

"Logistics is the backbone of commerce. But it's complex, and that complexity is disproportionately difficult for small businesses to navigate. Small businesses often lack access to the logistics resources, tools and solutions that larger businesses have," Al-Saleh said. "No wonder then, that we interviewed 800 small and medium-sized businesses around the world, we found that 78% wanted to see their logistics move online. Shipa helps close that gap, empowering small businesses to take advantage of the opportunities being created by the global digital economy."

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