GCC businesses will struggle to meet changing customer demands: study

The Dell DT Index research released during Dell Technologies Forum in Dubai

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GCC businesses will struggle to meet changing customer demands: study Dell Technologies Forum featured keynotes and breakout sessions designed to help enterprises resolve their business challenges.
By  David Ndichu Published  October 3, 2018

Nine in ten regional heads of business in UAE and KSA believe that their organisation will struggle to meet changing customer demands within just five years, according to a new survey by Dell Technologies.

The DT Index research, carried out in conjunction with Jason Bourne, revealed that a further 37% of businesses fear they’ll be left behind.

While many organisations are embracing their digital transformation journeys, many fail to even start. With the majority (90%) of businesses facing major barriers to digital transformation, only four percent of businesses in the UAE & KSA can be categorised as digital leaders. Defining the challenges, 87% of business leaders believe that digital transformation should already be more widespread throughout the organisation. Other key challenges are a shortage of in-house skill sets and expertise (30%), and a lack of the right technologies to work at the speed of business (24%).

“We’ve talked about being on the cusp of tremendous change for some time now. That’s no longer the case,” said Mohammed Amin, Senior Vice President, Middle East, Turkey and Africa, Dell EMC. “The next digital era has arrived and it’s reshaping the way we live, work, and conduct business. This means that time is of the essence; genuine transformation needs to happen now, and it needs to be radical. This is what we want to spotlight through the Dell Technologies Forum. We want to enable and support regional organizations – irrespective of size – to adapt and evolve, and become engines of human progress”.

The DT Index research also uncovered that businesses in the UAE & KSA are taking steps to overcome their barriers. According to the study, within the next three years, 58% of businesses intend to invest in cybersecurity; 35% intend to invest in multi-cloud; 52% intend to invest in IoT technologies; while 36% of businesses intend to invest in Artificial Intelligence.

“It’s an exciting time to be in business. We’re at a crucial intersection – where technology, organisations, and mankind meet to create a better, more connected world”, added Fady Richmany, senior director and general manager, United Arab Emirates, at Dell EMC. “However, only technology-centered organisations will reap the rewards of a digital business model, such as the ability to move quickly, to automate everything, and to delight customers. This is why digital transformation needs to be a critical priority.”

Dell revealed the results on the sidelines of the Dell Technologies Forum in Dubai which focused on delivering insights and best practices to help organisations stay ahead in an increasingly competitive business environment. It featured keynotes and breakout sessions designed to help enterprises resolve their pressing business challenges.

Themed ‘Make it Real’, this one-day free event brought together Dell Technologies’ seven technology divisions together, to help organisations in the UAE accelerate national and business transformation initiatives.

In addition, the event was host to a panel discussion and presentations by ‘Women in IT’, which highlighted the critical and impactful role that women play in driving global economic growth and human progress through IT.

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