GITEX Shopper opens at DWTC

Gadget and computing sales bonanza returns to Trade Centre with new experience zones

Tags: GITEX
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GITEX Shopper opens at DWTC GITEX Shopper will feature a wide range of deals and special offers. (ITP Media Group)
By  Mark Sutton Published  October 2, 2018

GITEX Shopper 2018 opens today at Dubai World Trade Centre (DWTC).

The twice-yearly gadget shopping festival runs until 6th October, and is expected to attract 100,000 visitors over five days.

GITEX Shopper includes four new Xperience Zones, which are intended to complement the shopping experience and provide buying guidance for visitors.

The show features an Xperience Zone, with ‘techsperts' from Tech Radar delivering panel sessions and tips and tricks guidance on the best purchases, as well as one-to-one advice on gadgets.

The event also features ‘Unboxing' demonstrations of products streamed directly from the show. Making a guest appearance will be the award-winning content creator, YouTuber and technologist, EMKWAN, who has amassed almost 44,000 subscribers.

Shopper also includes a gaming tournament that is expected to attract 400 players, and a Drone Zone where visitors can get hands-on training on safe drone operation.

"GITEX Shopper provides consumers from across the region with the very best deals on electronics available on the market, all under one roof," said Trixie LohMirmand, Senior Vice-President, Dubai World Trade Centre (DWTC), organiser of the event. "To further enhance the visitor experience, we have introduced the all-new Xperience Zone, a curated centre for testing, learning and expert demonstrations that aid consumers in the complex purchasing process."

The event will see participation from electronics retailers including Emax, Jacky's, Jumbo, SharafDG, Axiom, Arabian Trading Agency, Al Ain Phone, KY Style Home, Naam Electronics FZE, Nishat General Company LLC, Time House Trading LLC and Yuet Meng Trading Co Pte Ltd, as well as brands such as Huawei (Official Technology Partner), Honor, MSI, Xtouch, and Nestle, which will all showcase their promotional bundles and offers during the show.

"GITEX Shopper is an event that brings the entire electronics retail industry together and it has been a pleasure to showcase our entire range and directly interact with consumers from all over UAE, who come in in huge numbers," said Mahesh Chotrani, Assistant Vice President, Jacky's Electronics. "We have been with GITEX shopper for over 20 years now and each year we wait with bated breath for the show as it helps us with sales volumes, driving profits."

The show will feature a range of giveaways and prizes, including the chance to win an MG ZS Compact SUV, 50x AED1,000 Dell vouchers, Nikon Cameras, and a daily holiday package to Tbilisi in Georgia, Baku in Azerbaijan, Yerevan in Armenia, Goa in India, and Herzegovina in Bosnia.

GITEX Shopper 2018 is open daily from 11:00am - 11:00pm. Tickets are priced at AED 20, AED 10 for students, and free for children below the age of five. GITEX Shopper 2018 is offering free parking at DWTC to those who spend more than AED300 at the show.

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