SonicWall restructures operations, moves to DAFZA office

Move into new office premises sees security vendor streamline its operations and separate from its alliance with D Software

Tags: SonicWALL Incorporated
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SonicWall restructures operations, moves to DAFZA office Sheikh says the new company structure and focus will bring more benefits to the channel.
By  Manda Banda Published  September 24, 2018

Cyber security vendor SonicWall, has moved into new office premises at the Dubai Airport Freezone Authority (DAFZA) amid an internal restructuring to its Middle East and Africa operations.

The move into new office premises also sees the company separate from the alliance it had formed with D Software after it was acquired by Dell in 2012.

Shahnawaz Sheikh, sales director, SonicWall Middle East and Turkey, said the company reached a decision to have a seemless mutual separation with D Software, part of the Midis Group in the Middle East and Africa (MEA) market.

Sheikh said SoniWall is now 100% independent operation and has direct presence in the Middle East and Turkey markets. "We have gone back to DAFZA, the Free Zone that housed the company prior to the Dell acquisition six years ago," he said. "We have established an independent company SonicWall MEA FZE which has a team of six employees to manage the channel business in the region."

He pointed out that following the separation from D Software, the company has had to restructure its operations to bring more benefits to the channel and reflect this change.

Under the new structure, SonicWall has four pillars of business and these include the go-to-market runrate business through distributors, partner enablement and working closely with Gold and Silver partners, renewals and upgrade business and the new SecureFirst Managed Security Service Provider (MSSP) programme.

"The MSSP programme was launched globally earlier in April this year and has been designed to help partners with new or mature managed security practices fill their customers' widening security skills gap by building and scaling their managed security service offerings to deliver optimal security outcomes," he said. "In my previous role, I was channel and sales director managing both distributors and solution provider partners. Now, under the new structure, there is a dedicated channel director who is responsible for managing the distributions business. My role as sales director is to work closely with the SecureFirst Silver and Gold partners in the Middle East and Turkey."

Sheikh said SonicWall wants partners to deliver the best value, security and service to end user customers and the company has designed a robust, customer-focused MSSP programme from the ground up. "Currently in the Middle East and Turkey, the new offerings are available to SecureFirst Silver and Gold partners, and soon the Platinum tier will be introduced," he said. "Now with this restructuring, even systems integrators can also join the MSSP programme provided they deliver or resell expert 24 by 7 managed security services, backed by SonicWall's automated real-time breach detection and prevention technology."

Sheikh explained that the internal restructuring will bring more benefits and focus for the channel in the Middle East and Turkey.

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